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Visual Communication Design Major

School of Humanities, Education, and Social Sciences

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OVERVIEW

视觉传达设计专业将帮助你在平面设计的动态职业道路上发展创造性的视野和技术技能, marketing or UX/UI design, and more. 

Visual Communication Design Major

同时提供美术学士学位和文学学士学位, 视觉传达设计的学生分享基础课程,重点是视觉艺术和设计. In additional design courses, you will learn how to create compelling visuals, address target audiences, 通过平面设计的技术和创造性方法开发印刷和数字媒体, web development and photography.

BFA包括更密集、更高级的视觉传达设计课程. 学生在第一年后通过作品集和GPA审查后获得博鳌亚洲论坛的录取资格.

BW靠近克利夫兰,为学生提供了建立关系网的机会, 在公司有广泛的实习和工作见习关系, government and nonprofit agencies, marketing and media organizations, and more.

Visual Communication Design Career Opportunities

  • Web Design
  • Graphic Design
  • Advertising
  • Public Relations
  • Marketing
  • UX/UI Design
  • Packaging Design
  • Creative/Art Direction

Program Contact

Erica Lull
Coordinator, Visual Communication Design
(440) 826-2154
elull@vig2.net

CURRICULUM

Offered as a BFA, BA, and a minor, 视觉传达设计课程为您在沟通方面的各种就业机会做好准备.

Visual Communication Design Courses

综合课程帮助你建立批判性思维的能力, creative and technical design, 有效使用数字媒体和印刷制作技术.

视觉传达设计课程包括数字基础, typography, packaging, motion graphics, print production, website design, branding, 符号学将帮助你解决客户的沟通需求.

视觉传达设计专业的BFA培养学生:

  • 对设计基础有深入的理解和论证, communication principles, and problem-solving strategies.
  • 使用创造性的过程来开发视觉和/或概念解决方案.
  • 根据客户简报或欧博allbet规范设计和开发生产就绪的可交付成果.
  • Effectively communicate visually with a range of audiences
  • 培养批评技巧和批评的语言,因为它适用于个人或同事的工作.
  • 表现出对专业、道德、法律和社会问题和责任的理解.
  • 运用创造性思维运用适当的技巧, skills, 以及创建和执行针对设计挑战的引人注目的解决方案的工具.
  • 理解价值并制作高质量的投资组合, resume, 和品牌材料的采访,并不断推销自己作为一个专业的设计师.
Course Catalog

Course Descriptions

课程描述,专业要求和其他信息可以在 University Catalog.

STUDENT EXPERIENCES

Small class sizes, 个人关注和教师指导是BW视觉传达设计课程的核心.

体验式学习将课堂学习与现实世界的机会联系起来. You can enhance your studies through internships, co-curricular activities and other learning opportunities.

Visual Communication Design Senior Exhibition

高级展览展示了BW视觉传达设计专业大四学生(BA和BFA)的专业印刷和数字作品集. 这些作品在视觉上和创造性地传达了每个学生的品牌, 强调个人优势和专业领域.

View the virtual exhibition at Fawick Gallery.

Visual Communication Design Student in Art Gallery

INTERNSHIPS

你将被要求完成实习,这将允许你在现实生活中应用课堂概念. Most students have multiple internships before graduation. The visual communication design program offers diverse, 动手学习和作品集建设的机会来展示你的工作. 顶点组合课程将为你的职业生涯做好准备, equipped with an impressive portfolio book, website, identity and collateral materials.

INDEPENDENT STUDY

独立学习为学生提供了课堂之外的丰富机会,以进行个性化和高级学习. Students work one-on-one with a faculty member.

FAWICK GALLERY

The Fawick Gallery 每年举办六次展览,展出学生和俄亥俄州艺术家的作品.

STUDENT CLUBS & ORGANIZATIONS

Personally and professionally rewarding, student organizations and activities foster career skills, leadership and teamwork.

The Hive Design Group

Hive Design Group BW的平面设计机构是由教师领导、学生参与的吗. 学生有机会从事各种客户欧博allbet, 这使他们能够获得现实世界的经验并建立自己的投资组合.

Visual Arts Club

该俱乐部为学生提供学习视觉艺术和艺术史的机会,帮助他们为从事视觉艺术职业或进一步学习做准备. 成员参加校园活动和实地考察地区艺术机构.

Digital Marketing Center

A hybrid between a class and an internship, BW's Digital Marketing Center 一家由学生经营、以经验为导向的机构是否为当地企业提供数字营销专业知识. In addition to gaining portfolio-building, real-world experience and networking opportunities, 学生可以获得HubSpot和Hootsuite等数字营销应用程序的认证.

STUDY ABROAD BOOSTS CAREER MARKETABILITY

体验另一种文化和获得国际视野的机会对你的职业发展是无价的,同时也为你未来的职业选择扩展你的经验. Benefits include:

  • 从国际视角理解艺术和设计问题.
  • 拓展跨文化沟通和解决问题的能力.
  • 为日益多样化和国际化的工作场所做好准备.
  • Broadening academic horizons.
  • 提高语言技能(尽管大多数课程都是用英语授课).
  • Experiencing a different culture.
  • Building an international network of contacts.

ALUMNI SUCCESS

Matthew MoralesMatthew Morales ’23, Graphic Designer, Vedda Printing. “平面设计课程帮助我认识到在自己的作品中发现缺陷的重要性. 我很感激编码和网站建设课程,因为我在我的角色中使用了这些技能. For my internship with Hive Design Group, I updated their portfolio, 为BW的艺术节目制作互动形式和贴纸创意."

Taylor BednarskiTaylor Bednarski ’22, Marketing Director, Liberty Home Mortgage. “BW在提高我的技能和提供机会方面发挥了关键作用. 我很感激支持我的社区和变革的经历,它们对我的个人和职业成长做出了贡献, including professors, immersive design courses, and leadership opportunities."

FACULTY

Erica L. E. Lull

Coordinator, Visual Communication Design
M.F.A., Kent State University

Erica L. E. Lull

Professor
M.F.A., Studio Art, Rhode Island School of Design

Paul Jacklitch

Benjamin Lambert

Assistant Professor
M.F.A., Ceramics and Sculpture, Edinboro University

Benjamin Lambert

Darlene Michitsch

Chair, Department of Art and Art History
M.A., Art History, New York University Institute of Fine Arts

Darlene Michitsch

Faculty

Erica L. E. Lull
Coordinator, Visual Communication Design
Associate Professor
M.F.A., Kent State University

Paul Jacklitch
Professor
M.F.A., Rhode Island School of Design

Benjamin Lambert
Assistant Professor
M.F.A., Edinboro University

Darlene Michitsch
Chair, Department of Art and Art History
Associate Professor
M.A., New York University Institute of Fine Arts

Sara Wichtendahl
Assistant Professor
M.F.A., Iowa State University

Steven P. Ziebarth
Professor
M.F.A., University of Cincinnati